Posted: May 20, 2024
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Communications Lead

Full-time
Application Deadline: Jun 7, 2024
Are you a dynamic communications professional with a passion for storytelling and content marketing?
 
Advanced Agrilytics is seeking a Communications Lead to join our innovative and growing team, where you'll play a pivotal role in shaping and conveying our company's narrative to enhance brand awareness, boost employee engagement, and drive commercial success. Reporting directly to the Marketing Director, you'll be a senior practitioner within a collaborative team of marketers, responsible for both strategic development and tactical execution. Your success will be measured by the implementation of a comprehensive communication strategy, improvements in content efficiency and impact, and growth in thought leadership and content engagement. If you're a strategic thinker with a talent for creating impactful content, we want to hear from you!
 
Advanced Agrilytics is an agronomy services company focused on unlocking the potential of every acre. Through direct-to-farm agronomic guidance, unbiased spatial research and sub-acre environment understanding, delivering on the promise of precision agriculture. 

How you will help us grow:

    • Brand Messaging: Develop and refine the company’s story, ensuring consistent value propositions, positioning, and key messaging across all communications.
    • Content Marketing: Build and manage a robust content marketing program: selecting relevant topics, managing contributors, creating high-quality content, and distributing it effectively across various platforms.
    • Speakers’ Bureau: Build and manage a speakers’ bureau program: securing engagements, preparing speakers, and coordinating pre- and post-event activities.
    • Media Relations: Build and manage a media relations program: developing compelling news releases, pitching stories to media outlets, organizing media interviews, and coordinating responses to inbound inquiries.
    • Owned Media: Develop, execute, and optimize strategic plans for all owned media channels, including social media, podcasts, blogs, and newsletters.
    • Content Support: Ensure brand consistency and high editorial quality in all executive, company-wide, and external communications.
    • Content Creation: Create engaging content such as emails, video scripts, blog articles, social media posts, and web pages.
    • Internal Communications: Partner with the People Development team to implement a comprehensive internal communications strategy aimed at enhancing transparency and employee engagement.
    • Employer Branding: Partner with the Recruitment team to execute an external employer brand strategy, increasing the number of applications and improving conversion rates.

Experience you bring:

    • Educational Background: Bachelor’s degree in Marketing, Communications, or a related field, or a minimum of 6 years of relevant professional experience.
    • Experience: 6-8 years of experience in marketing communications or content marketing; experience in Agriculture or Agronomy communications preferred.
    • Collaboration: Demonstrated ability to work collaboratively across departments and enjoy working in a team environment.
    • Writing and Editing: Exceptional writing and copyediting skills.
    • Project Management: Strong project management abilities, with a talent for organizing and prioritizing multiple projects.
    • Technical Communication: Skilled in translating complex, technical concepts into clear and compelling marketing communications tailored to diverse audiences.
    • Social Media Management: Experience managing organic social media channels on Facebook, LinkedIn, and YouTube; experience with paid tactics is advantageous.
    • Software Proficiency: WordPress, Microsoft Office suite, and Canva or similar design software. 

What our culture brings:

    • Competitive compensation 
    • Competitive benefits package including Medical, Dental, Vision & Life Insurance 
    • 401(k) Plan with company match 
    • Flexible Time Off 
    • Collaborative work culture where each person makes a difference! 
Advanced Agrilytics Community: 
 
Our Values: 
 Continuous Learning 
                        Uncovering the Truth | Innovative | Knowledgeable 
 
 Get the right stuff done, the right way 
                         Self-Starter | Passionate | Organized 
 
 Focused on the Greater Good, our customers and each other  
                         Humble | Team Player | Servant’s Heart | Collaborative