Marketing Manager
We are seeking a passionate and driven Marketing Manager to spearhead our marketing initiatives, drive brand growth, and foster customer engagement. The ideal candidate will have a strategic mindset and a hands-on approach to copywriting, lead generation, email marketing, social media management, SEO, and web management. This role is critical in shaping our brand identity, increasing visibility, and supporting the overall success of our organization by driving customer loyalty and generating revenue.
NOTE: remote work available for the right candidate.
STARTING Salary: $69,000
DUTIES & RESPONSIBILITIES:
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Develop and implement strategic marketing plans to elevate brand awareness, differentiate from competitors, and drive customer engagement.
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Lead cross-functional teams to execute comprehensive marketing campaigns that span multiple channels, including email marketing, social media, and content marketing.
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Craft compelling brand messages through expert copywriting that resonates with our target audience and showcases our unique value proposition. Copywriting should follow the Marketing Made Simple framework.
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Leverage data-driven insights to continuously optimize marketing efforts and measure campaign success.
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Manage SEO and website optimization efforts to increase organic traffic, improve search rankings, and enhance the overall user experience.
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Execute lead generation strategies to build and nurture a sales pipeline, providing qualified prospects to the sales team.
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Build trust and credibility by consistently delivering high-quality marketing materials and maintaining a cohesive, professional brand image.
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Foster community involvement and engagement to strengthen brand loyalty and create a deeper connection with our customers.
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Collaborate with leadership and sales teams to align marketing efforts with business objectives, ensuring marketing drives sales and organizational growth.
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Monitor industry trends and stay up to date with the latest marketing tools and techniques to maintain a competitive edge.
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Maintain and Develop Client Relationships feedback.
QUALIFICATIONS:
- Bachelor’s degree (or equivalent) in marketing, business, or related field
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Proven experience as a Marketing Manager or similar role for at least 3 years.
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Excellent written and verbal communication skills
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Strong project management, multitasking, and decision-making skills
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Strong experience and understanding of the agriculture industry is a plus
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Strong skills in copywriting, lead generation, email marketing, social media management, and SEO.
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Experience in web management, including site optimization, content management systems, and analytics tools.
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Ability to lead and inspire cross-functional teams, ensuring efficiency and collaboration across departments.
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Excellent communication and interpersonal skills, with a passion for community engagement and customer feedback.
- Analytical mindset with the ability to interpret data and make informed marketing decisions.
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Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.
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Experience developing marketing plans and campaigns is a plus.
