Marketing Manager, Biocides

We're hiring! Kemin Animal Nutrition & Health is seeking a Marketing Manager to join our Des Moines, Iowa-based team. The Marketing Manager is responsible for the overall management and marketing strategy for water sanitation and disinfectants in the animal health industry and for supporting the span of the product’s life cycle. This involves the creation of strategies and market plans that allow Kemin to grow the sales and profitability of the assigned product line(s) and lead cross-functional projects to advance assigned product line(s). The ideal candidate will have experience in Marketing and Animal Science.

We Are Kemin 

We are visionaries who see things differently and are inspired by the world around us.  

We have been dedicated to using applied science to improve the quality of life for over half a century.   

We are a global ingredient manufacturer that strives to sustainably transform the quality of life every day for 80 percent of the world with its products and services.  

For over half a century, Kemin has been dedicated to using applied science to address industry challenges and offer product solutions to customers in more than 120 countries. Kemin provides ingredients to feed a growing population with its commitment to the quality, safety and efficacy of food, feed and health-related products to customers in more than 120 countries.   

Established in 1961, Kemin is a privately held, family-owned-and-operated company with more than 2,800 global employees and operations in 90 countries, including manufacturing facilities in Belgium, Brazil, China, India, Italy, Russia, San Marino, Singapore, South Africa and the United States.

• Responsible for setting product strategy and overseeing product line life cycles from strategic planning to tactical activities.
• Execute product strategies and initiatives, set product and pricing strategies, as well as pricing and volume discount schedules to produce the highest possible long-term market share and profitability.
• With consultation of the marketing director, marketing staff, and the commercial team, develop, publish, and communicate the annual marketing plan for assigned products.
• Lead the development of communication plans (positioning, target, tactics) and packaging.
• Work with the cross-functional team to develop a portfolio and pricing strategy to maximize market share and profitability.
• Maximize market share and gross margin growth for product line(s) annually, and meet or exceed revenue and gross margin targets for product category.
• Conduct market analysis to monitor competitive products, sales, share and marketing activities; deploy category knowledge and understanding to the management of product lines.
• Translate research data into product performance updates, technical bulletins, and sales/marketing materials.
• Provide marketing expertise, support, and education to the commercial team for successful sales outcomes.
• Work closely with the global product management team to optimize efficiencies and synergies.
• Manage advertising and promotion activities, including print, point-of-sale, online, electronic media, and direct mail (as applicable).
• Create and make presentations to customers at the request of the commercial team.
• Develop and provide input to reports that track and measure key performance indicators.
• Participate in the Product Innovation Process through new product concept submissions as well as championing products through the process to launch.
• Participate on cross-functional product development teams leading to the launch of meaningful new products.
• Assist in developing customer strategy with the commercial team.
• Work with Research and Development and Technical Services to strengthen product stories through product research initiatives.

• Education and Experience:
  • Bachelor's Degree in Marketing or the Life Sciences, Animal Science preferred, with 5-7 years of related experience OR
  • Master of Business Administration (MBA) with 3-5 years of experience
• Experience as an effective project team player, leader and motivator; and the ability to present ideas effectively and communicate well with peers and all levels of management.
• A good understanding of the chemical and biological sciences as they apply to the production of company-specific products, as well as the products Kemin sells and the technology used in the micro-ingredient nutritional portion of the industry.
• Must be a proactive, self-motivated, energetic, business-minded manager with a broad scientific/technical aptitude base who can provide product leadership, set priorities, delegate responsibilities, and meet timetables to attain growth goals.
• Demonstrated achievement of product sales objectives and financial targets.
• Strong financial skills; especially the ability to understand financial statements and to analytically evaluate and understand product costs, margin, pricing and market share.
• Excellent verbal and written communication skills, problem-solving, and critical thinking skills.
• Requires a marketing mentality combined with marketing training and experience related to marketing products in the industry.
• Demonstrated integrity and honesty in all aspects.
• Travel up to 30%.

A post-offer background check and drug screen are required.  Additional pre-employment requirements may be necessary based on position.

Kemin is an equal-opportunity employer, and all reasonable accommodations will be considered.

Kemin is a drug-free and tobacco-free campus.