The agronomic marketing and outreach specialist will help develop and distribute branding messages and key agronomic content while connecting with key clientele regarding the company’s services.

Supervisory Responsibilities:

• None.

Duties/Responsibilities:

• Build relationships with current and potential customers
• Visit and develop trust with existing customers
• Identify and build relationships with new targets within the agriculture retailer sector and beyond
• Foster strong professional relationships with agronomy teams
• Understand and align opportunities with corporate culture and goals of current and potential customers
• Utilize a CRM to document visits and maintain sales information
• Manage agronomy social media strategy
• Organize and coordinate trade show presence
• Attend and professionally represent Rock River Laboratory brand at trade shows and events
• Generate content ideas and develop into an agronomic marketing strategy
• Pen popular press/industry media content
• Maintain a pulse on agronomy industry news and trends to convert to actionable opportunities

Required Skills/Abilities: 

• Excellent verbal and written communication skills
• Exceptional writing and editing abilities, including understanding and use of AP style
• Excellent customer service skills
• Strong analytical and problem-solving skills
• Proficient with Microsoft Office Suite as well as parallel Google apps
• Proficient with the use of social media platforms – specifically Facebook, LinkedIn, X, and YouTube
• Ability to compile, analyze, and communicate data
• Organized and detail-oriented
• Passion for and/or experience in the agriculture industry - preferably the agronomic sector
• Excellent interpersonal skills
• Understanding of current marketing content and social media trends
• Self-starter; desire to learn and contribute 

Education and Experience:

• Bachelor’s degree in soil science, agronomy, or related field required; experience within marketing, communications, or journalism preferred.
• Experience using Adobe Creative Cloud, word processing software, spreadsheet software, web tools, email, and common internet software
• Personal relationships developed within the Midwestern agronomy industry

Physical Requirements: 

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times. 

Work Type: 

• Full Time
• This position requires at least 2 days a week onsite at Rock River Laboratory headquarters in Watertown, Wis. 
• Some travel is required within the US.