Marketing Demand Generation Manager

Marketing Demand Generation Manager

Hybrid - West Des Moines, IA | Full-time Position

*Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

 

About Tractor Zoom

 

At Tractor Zoom, we’re on a mission to transform how the ag industry buys, sells, and values equipment.

 

We connect dealers, farmers, lenders, and auctioneers through one intelligent platform that delivers real-time data, powerful insights, and faster paths to action. Whether you're in the field, on the lot, or behind the desk—we help you price smarter, move faster, and sell more.

 

With data from over 65% of U.S. used equipment listings, Tractor Zoom is the #1 Sales Tech in agriculture, providing unmatched visibility into the market. From streamlining valuations to automating workflows, our solutions are designed to fuel smarter decisions and unlock growth for every player in the equipment lifecycle.

 

We’re Looking for an “A” Player

 

The Demand Generation Manager owns Tractor Zoom’s B2B demand engine and is the Director of Marketing’s primary strategic partner. This role is responsible for translating company and marketing strategy into scalable, measurable programs that drive qualified pipeline.

 

This is a hands-on, operator role. The Demand Generation Manager is expected to both design strategy and execute within HubSpot and campaign channels.

 

Primary Responsibilities:

Demand Strategy & Pipeline Ownership

• Design and own full-funnel demand generation strategy aligned to revenue goals
• Translate ICPs, personas, and positioning into campaign strategies
• Forecast and report on marketing’s contribution to pipeline and revenue
• Partner closely with Sales and RevOps to align on definitions, handoffs, and performance
  
  

Campaign Strategy & Optimization

• Own campaign planning across email, content, paid media, and events
• Define campaign objectives, offers, and success metrics
• Continuously optimize based on performance and pipeline impact
  
  

HubSpot & Marketing Systems Ownership

• Own HubSpot architecture, workflows, automation, lead scoring, and lifecycle stages
• Implement attribution and reporting models
• Maintain data hygiene and scalable system governance
  
  

Channel & Budget Oversight

• Set paid media strategy and manage limited external support where applicable
• Evaluate channel performance and reallocate spend as needed
• Recommend testing plans and new growth opportunities
• Other duties as assigned.

 

Requirements:

• 5–8 years of B2B demand generation or growth marketing experience
• Deep, hands-on experience with HubSpot
• Proven track record of driving pipeline, not just leads
• Strong analytical, systems, and problem-solving skills
• Ability to operate independently and make trade-offs in a lean environment
• Must be located in Iowa

 

Nice to Haves:

• SaaS or complex B2B sales experience
• Experience managing agencies or contractors
• Familiarity with ABM or account-based strategies

 

Benefits:

• 80% Health, Vision and Dental Insurance Covered
• 401k Program
• 11+ Paid Holidays
• Unlimited PTO
• Competitive Salary
• Company Stock
• Performance Based Culture
• Dog-friendly office
• Hybrid; 4 days in office and 1 day remote

 

Tractor Zoom Culture

 

We are a small but mighty team of driven, out-of-the-box thinkers that are hungry for information. We are not only passionate about identifying customer pain points but inspired to solve them. Our values unite us and help us work together toward our common goals. We’re a customer first organization knowing they are ultimately the end users of our products and technology. 

 

If you’re interested in making a difference and seeing your efforts directly impact
the trajectory of a company, come join us!